Coach on FORM.
Keep the revenue.
Every client's full picture in one console, tools that do the daily grunt work, and a front door that bundles FORM Pro into your coaching. No monthly fee. We take 20% only when you earn - and founding creators keep 100% for life.
Early coaches help shape it - and lock founder terms for life.
Do the maths
What would your roster pay you?
Set your price, your billing rhythm and your client count. The number updates live - and remember, founding creators keep all of it.
Assumes every client pays £30 per month. Stripe processing fees not included. No monthly platform fee - FORM only earns when you do.
Three tiers, one funnel
From follower to top-rate client.
Follow
FreeOptional, on by default. Your feed, your recipes, your presence inside the app. The top of your funnel - people who are not ready to pay yet, warming up where you can see them.
Subscribe
Your priceTailored plans at your price, with FORM Pro bundled in - your subscribers never pay for the app on top of you. You push the plan; FORM keeps it adaptive between check-ins.
Connect
Your premium1:1 coaching with structured check-ins. Full data visibility, an inbox that surfaces who needs you today, and the client experience that justifies your top rate.
What you get
The console does the admin. You do the coaching.
The full client picture
Nutrition, training, weight trend, measurements and check-ins in one roster row. No spreadsheets, no chasing screenshots on a Sunday night.
Tailor without the busywork
Adjust targets, push a plan or a session in a few taps. FORM keeps it adaptive between your check-ins, so the plan does not rot the day after you set it.
A check-in inbox that triages
Who is due, who is drifting, who smashed the week. Open the console and the day is already sorted by who needs you first.
A revenue dashboard
MRR, churn, tier mix and payouts - visible at a glance, not buried in a payment processor export.
Your own page
livingform.app/c/yourhandle - the front door clients sign up and subscribe through. Your brand, your prices, your terms.
FORM Pro bundled in
Every paying client gets the full app as part of your subscription. You sell coaching; the software tax is on us.
The honest bit
A fixed monthly SaaS fee whether you earn or not, plus payment cuts that can reach 50% of what your clients pay you.
No monthly fee. We take 20% only when you actually earn. Slow month? You owe nothing.
Join before launch and keep 100% for life. Not a promo window. Life.
The 100%-for-life rate is only for coaches who join the waitlist before the console opens.
Questions coaches ask
The straight answers.
When does it launch?
The console is in build now, with the first founding creators onboarding through late 2026. Waitlist order matters - early coaches shape the roadmap and lock founding terms.
How do payouts work?
Through Stripe. Clients pay by card on your page, and your share lands in your connected Stripe account on a rolling basis. Standard Stripe processing fees apply; there is no FORM fee on top for founding creators.
Can my clients already be on FORM?
Yes - that is the best case. They link to you from inside the app, their history comes with them, and their plan carries on seamlessly with you steering it.
What does my client see?
The same FORM they already know, with your plan driving their targets, your sessions in their week, and your check-ins built into the app. Your name is on the plan, not ours.
Can I turn off the free Follow tier?
Yes. Follow is optional - some coaches want the funnel, some want a paid-only roster. Toggle it any time from the console.
What data do I see?
Whatever the client shares with their tier: nutrition adherence, training, weight and measurement trends, and check-in responses. Progress photos stay private on the client device unless they explicitly share them with you.
Your clients are already on their phones.
Put your coaching inside the app they will actually open every day - and keep what they pay you.
Join the waitlistThe console lives at console.livingform.app. Waitlist is a simple email for now.