Free tool · for coaches
What does your coaching software really cost?
The advertised tier is rarely the real bill. Add nutrition and a branded client app and the incumbents stack up fast. Set your client count and see the true monthly and yearly figure, next to FORM's flatter model.
| Platform | Est. monthly | Est. yearly | Nutrition |
|---|---|---|---|
| Trainerize | £68 | £816 | Add-on (+£28/mo) |
| Everfit | £110 | £1320 | Add-on (+£20/mo) |
| TrueCoach | £90 | £1080 | Not native |
| FORM | £0 | £0 | Included |
Methodology: figures are approximate list prices converted to GBP and rounded, based on published tiers, and they change often. Treat them as a directional estimate and confirm each platform's current terms before deciding. FORM charges no monthly platform fee and includes nutrition and the client app; it takes a revenue share only when you earn from a subscribable plan, so your fixed cost stays near zero as you grow.
The hidden stack
The headline price is the starting price
Most coaching platforms advertise a workout-delivery tier, then charge again for the things clients actually need: meal-plan nutrition, a branded app, sometimes payments and video. Each add-on is defensible on its own, but stacked together they quietly inflate the real cost of running your roster, and the bigger you grow the more each seat and extra compounds.
The flatter model
Pay when you earn, not per seat
FORM flips the model. There is no monthly platform fee, and nutrition and the client app are included rather than upsold, so your fixed cost stays near zero as you add clients. FORM earns a share only when you earn from a subscribable living plan, which means the platform grows when you do instead of billing you before you have.
See the full picture
The FORM vs Trainerize breakdown covers features as well as fees, and the revenue calculator shows what a living plan could earn.
FAQ
Coaching software cost: FAQ
How much does coaching software really cost?
More than the headline tier, usually. The advertised price often covers workout delivery only, then nutrition or meal plans and a branded client app are separate paid add-ons that can push the real bill 40 to 60% higher. The calculator adds those back so you see the true monthly and yearly figure at your client count.
Why is nutrition a paid add-on on most platforms?
Most coaching platforms were built workout-first, so nutrition was bolted on later and priced separately (Trainerize), kept behind higher tiers (Everfit) or left out entirely (TrueCoach). Since nutrition is where client adherence and retention actually live, paying extra for it, or going without, is a real cost either way.
How is FORM cheaper than Trainerize or Everfit?
FORM charges no monthly platform fee and includes nutrition and the client app rather than selling them as add-ons. It makes money by taking a share only when you earn from a subscribable living plan, so your fixed cost stays near zero as your roster grows instead of climbing with every seat and extra.
Are these price figures exact?
No, and the tool says so. They are approximate list prices converted to pounds and rounded, based on published tiers that change often. Use the result as a directional estimate to compare models, then confirm each platform current terms before you commit.
Does a branded app change the maths?
A lot. A custom-branded client app is one of the priciest add-ons on the incumbents, often over £100 a month on top of the base. Toggle it on in the calculator to see the gap widen. On FORM your clients get a polished consumer app included, so branding is not a separate line item.